Sports Psychology

Golf Psychology

Sports Psychology Coaching

Measured performance improvement in sports and hobbies

Sport as a powerful metaphor for business performance improvement


Rapid effective change - is accomplished by integrating up-to-the–minute advanced cognitive, behavioural, linguistic, spatial, sensory and emotional approaches. A confluence of diverse tools, models and techniques.


See list of just a few of the sports - we have worked mostly at amateur level with business executives, to deliver rapid effective and measurable sports performance improvement in the sport concerned, but also importantly used as a powerful metaphor and contextual shift for business, career, relationships performance enhancement.

So little is required to be successful in sport.

It’s certainly mostly a matter of psychology, and in the end it’s that psychological difference that decides whether you win or loose.

And you have got to have a little luck.

Then the impossible can become reality!

Sven-Goran Eriksson (with Willi Railo*) on Football. 2000.

*Sports psychologist - third ‘invisible’ member of Ericksson’s team for
past 22 years!

David Norman

David has used sports psychology, with hundreds of executives as a small part of executive coaching, to successfully improve client results, performance and enjoyment in a wide variety of sports, interests and hobbies.

It is used as a practical demonstration of the power of the mind, and as a metaphor for rapid effective business performance improvement, accelerated learning and better results, through sports.


Please contact us directly for more details and information.
  • Soccer/Football
  • Tennis
  • Cricket
  • Swimming
  • Rugby
  • Golf
  • Ocean racing
  • Dingy Sailing
  • Equestrian sports
  • Rock climbing
  • Motor racing
Sports (cont)
  • Snowboarding
  • Skiing
  • Rifle shooting
  • Archery
  • Underwater hockey
  • Hockey
  • Fencing
  • Athletics
  • Martial arts
  • Squash
  • Marathon running
  • Chess
  • Poker
  • Music (composition, playing and appreciation)
  • Collecting (antiques, stamps, coins, etc.)
  • Art (creative, appreciation and collecting)
  • Juggling
  • Angling
  • Gardening
  • Amateur dramatics
  • and others

Please contact us directly for more details and information.

Leadership DynamiX
+44 (0)1932 872433 or 872741
  Skype: davidnorman1932